You’ve got your logo. You’ve got your brand colors, and you even have your fonts. You are ready to create your website!
You are missing one very important part of your website: the content.
“Oh, but that comes later! You just write it up after!” You insist, “It’s easy.”
Content Is Your Website’s Foundation
What is a website? It’s a platform to share information on the internet. It may be information about your services, or products or anything else, but all that information, all that content is where it all starts. What is a website without content? Well, it’s boring and something that no one has any reason to ever visit. Your content determines how your website will look and function. Think of it this way, if an architect is designing a building they don’t wait until they have completed the building to decide if it’s going to be a shop or a house or a mall. No! That’s one of the first things they take into account because a house has very different needs and design choices compared to a mall or a shop. Even similar buildings like shops and restaurants all will have different design choices depending on the items they sell and the type of food or restaurant type they are. This applies to your website too. Your e-commerce shop that specializes in macrame plant holders will have entirely different needs and functions than an e-commerce shop that sells digital adult coloring book pages.
Websites Are Built To Show Off Content
A good website is built so that it shows its content in the best possible way for its visitors. The content determines how the site will function and how it will look. If you are a food blogger you will probably want to show off both your writing and recipes so they are easy for your readers to read, while also showing off your mouth-watering food images. So your blog’s design needs to balance the needs of writing vs. the images. On the other hand if you are a boutique e-commerce site selling hand-made jewelry, you will want more emphasis on the visuals of the products and the lifestyle your products evoke, so your website will have more images, while at the same time displaying your product listings in an easy to navigate and understand way that encourages your visitors to browse your listings and make a purchase.
What Content Do You Need?
The type of content that you need depends on the type of site you will have. However, there are some things that are pretty much universal:
- About Page – This page should tell the story of your brand and explain why someone should buy from you.
- Contact Information – All of the ways someone can get in touch with you and your staff, including social media and physical location if you have one!
- Home Page – This is usually the first thing people will see. It should immediately tell you visitors what your brand does, how it does it and why it’s of benefit to them.
- Social Proof or Testimonials – Testimonials are good for any business and help you to show your visitors that you are legitimate and trusted.
- Landing Pages – These are great for special promotions, sales and opt in resources.
E-commerce sites will also want to include content for each of their products, remember, this includes both written descriptions as well as images! As well as any relevant product information such as care instructions, and measurement guides. e-commerce sites will also want to pay special attention to the checkout process, how this is designed can greatly impact the number of abandoned carts customers may leave. A checkout process should be easy and intuitive for all of your visitors to use. Service based businesses will want to include information about their services, the various packages they offer, as well as information about how working with them actually works. What is the actual process a client of yours will go through and what is the end results?
What About Images?
Images are content too! Having images will only make your content more impact. How your images are presented can make a big difference in how they are perceived by your visitors. Small, pixelated images will be perceived as unprofessional, while crisp easily viewed images will look more professional. This applies to every image on your site, from product listings, to blog posts. Your designer will want high-resolution, professional quality images to work with and include in your design.
How Do I Create My Content?
There are two main ways you can create your content. First is simply to DIY and write it yourself. Pull out Word or Open Office and get to work writing! Or you can hire a professional copywriter. Professional copywriters can give you an edge as they are skilled in knowing how to use words to their best effect and make your content more effective. No matter which method you choose, its best to have your content completed before you start building your website. Your designer will be able to create a site that shows off your content and enhances it’s impact when they know what they are working with up front.