Personal Side Project
About Soul + Code
Soul + Code is a personal side project that offers boho styled blog design services for free-spirited bloggers. Soul + Code brings together the soul that dreams and creates the website and the code which creates it and gives it function. It’s an outpouring of my philosophy on website design that websites should be unique creations that build and enhance the brand they are created for. It combines two of my passions: blogging and feminine, boho style digital design. I love helping bloggers learn how to grow their blogs and transform their blogs into something that is the unique personification of their special brand.
Behind the Branding:
The Soul + Code brand colors were drawn from a bohemian color pallet that suggested a natural color pallet with more subdued, yet still vibrant colors. A neutral grey and ample white space serve to ground bohemian styled photographs and colors. The font Playfair Display was selected to balance out the care-free Spiff font used in the logo and throughout the Soul + Code branding. Spiff is used sparingly for emphasis to enhance readability.
The Soul + Code Logo utilizes a hand-drawn arrow motif that is common in boho styled designs. The hand-drawn arrow was used to keep with the free-spirited vibe of the brand. The font Spiff was chosen for its free-spirited nature and whimsical appeal. It enhances the soul portion of Soul + Code’s brand.
The Site
Soul + Code is a WordPress website built using the Genesis Framework.